Social media marketing platforms are the new norms today. They provide the cheapest marketing opportunities which make them the favorite of small businesses, especially startup ones. Many people are making SMP marketing campaigns major parts of their marketing strategies, but most do not actually know how to make the most out of social media marketing platforms.
Successful social media platforms have grown phenomenally in the past few years. Facebook’s growth has been: up 159% in traffic over the past year, and continuing to demonstrate solid month-over-month growth. The service has benefitted chiefly from increase in usage among adults, making it a more appealing hub for marketers.
Overall activity on Facebook, in terms of usage, is extraordinary. The key factor here is the content generation: the more content users place on Facebook, the richer and more textured the communities become. With 850 million photos uploaded in the course of a month, and another 24 million pieces of content shared, and 3 billion minutes of uses every day (up three-fold from the year before)…that’s an incredibly rich and active network.
Friday, March 26, 2010
The Social Media Marketing Platform
Wednesday, March 17, 2010
Social Media Comments and Conversations about Your Company
More and more companies are launching their own social media marketing campaigns in recognition to the enormous benefits the strategy can potentially bring. Once your company is able to establish even a slight web presence in a social site surely there will be some who will start talking about your company, with or without you. Monitoring and joining these conversations may be the key to properly evaluating the efficiency of your social media marketing strategy.
Step 1: Set Up Google Alerts
Google Alerts is a free service by Google which will send you email updates as notifications about search results regarding any topic or keyword phrase you want to keep track of. It is highly advised that you track the name of your company, the name of your competitors, and other particular terms or phrases that you think are relevant or of impact to your business. Completion of such an easy task can work wonders for your social media marketing strategy. Google will send you email notifications whenever something that mentions the terms or phrases you are tracking. The notifications also come with links to the respective items. Google Alerts can be used for web, blog, news, video, or group searches.
Step 2: Review Google Analytics Data
Google Analytics is a free tool provided by Google that generates very detailed yet easy to understand and very useful information about the movement in your website traffic, and thus the results of your internet marketing efforts. Google Analytics will aide you in attaching tracking tags to your social media campaigns that will make possible the monitoring of the performances of such campaigns. Such evaluation is vital so that you will be able to determine the extent of effectiveness of your campaigns as well as assert their possible strengths and weaknesses. Thus, it will be easier for you to further strengthen the good points of your strategies while at the same time mitigating or completely eliminating their bad points. Another important function of analytics is that it shows you the sites sending traffic to your website.
Step 3: Search Facebook and Twitter
Both Facebook Twitter have recently made public real-time search engines by integrating it in their respective social networking site’s system. Both work like any search engine only that it searches only the Facebook index and the Twitter index respectively. Therefore, the Facebook search engine will help to search the name of your company in Facebook to see who are talking about your company and what they are saying. Same goes for the Twitter search engine. What you will find out by doing so may greatly help in improving your social media marketing campaign.
Friday, March 12, 2010
Importance of Social Media Marketing
Social media marketing is the latest craze in online marketing. It involves the promotion of your site or business through social media channels. It is a very cost effective yet very powerful strategy what can get you links, attention and enormous amounts of traffic.
No other promotional method can compare to the cost-benefit ration of social media marketing. With almost no cost you can easily obtain large number of visitors, with high probability that a significant portion of them will visit the website again. As a matter of fact, social media marketing is a very universal approach; it can make any website, not just business websites, profitable over time.
Indeed, the potential benefits of social media marketing are epic, and will be great waste if not exploited. In spite of these, there are still those who are unable to benefit from these massive potentials. Such people can be categorized into three classes; the ones who know little or do not know anything about social media, the ones who are interested but don’t know how to utilize it and those who don’t believe in the worth that a social media strategy can convey to a site or business.
The Value of Marketing through Social Media Websites
Creating link baits at popular social networking and social bookmarking sites and being able to bring such baits to popularity can get you two big benefits: primary and secondary traffic and high quality links.
Primary and Secondary Traffic
Primary traffic is the huge amount of visitors that come to your website directly from the social media websites by clicking a link you or another user of that social site posted. Secondary traffic is referral from websites which found your site, page or content interesting and placed a link to your site in their site. Such link is considered an inbound link of you site and it will serve as a channel that will send visitors to your site.
Primary + Secondary Traffic = Community/Supporters
Skeptics cite poor bounce rate as the main argument in using social bookmarking or social news sites. Hence, they claim that such sites will only provide your site with nothing but useless traffic as most of the time visitors will only click a specific webpage and then click away. Well, such claim is usually true.
Saying all traffic from social sites is worthless is exaggeration. If your site has good content that appeals to the interest of the general public your presence in social sites is likely to become stable. And after stability is reached, there will surely be a handful of users that will begin to follow your site for updates. Detractors also pay no attention to the power of much targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s well-liked on social sites, because it adds value for their readers or users. This is done normally on a daily basis for most.
Primary traffic does come in very much larger volume than secondary traffic. Secondary traffic can be considered more valuable if you prefer quality over quantity. Yes, secondary traffic is of far superior quality than primary traffic because visitors coming from links on other websites bring people who are likely to be interested in your content. Such links prove that others acknowledge the worth of your site which also at the same time builds your brand thus leveraging your product, people who get to read your content and end up liking it will likely recommend it to others.
High Quality Links
Being popular in popular social sites will grant you a huge number of links. Some of these links may even help you with your search engine optimization if such links are relevant to your site topics. If not, they will still be beneficial in sending you visitors. A high-quality story can realistically gain a hefty number of high quality editorial links, most of which cannot be easily bought.
Links = Better Search Engine Rankings
Your social media marketing campaign will aid greatly in your link building and thus will help improve your search engine positioning. When a website receives a huge number of natural, permanent links from trusted domains, it builds authority. Search engines then trust it and give its pages crawling priority. If you optimize your linkbait and website structure appropriately, you can effortlessly start ranking for competitive keywords, which will in turn fetch in search engine visitors.
Doing enough social media marketing therefore will definitely increase your search engine traffic. It can also be said that these links that generate secondary traffic for you are built on borrowed trust. Many people still think that sites or pages posted in social news and bookmarking sites are just going to be a waste of time.
A new website will usually find difficulty in getting links from sites that are not familiar with it. But announcing your site in trusted news or content resource sites makes getting links a whole lot easier. Always remember however that content is still undoubtedly the king. Make sure your content is informative and interesting as well as fresh and unique.
Tuesday, March 9, 2010
Facebook and Twitter Social Media Marketing Strategies
Social media marketing is the fastest rising strategy in making your product, brand or business known all over the World Wide Web. With the many people using it and the many things people claim, people start to wonder what the right way to start implementing this strategy is. This guide will focus mainly on the king of kings of social media namely Facebook and Twitter.
Facebook
Facebook, the internationally recognized number one social networking site offers small businesses excellent, cost-friendly marketing opportunities. Facebook offers 300 million users to exploit. Despite the huge population, Facebook has devised as very powerful marketing platform that can pinpoint our target audience in building up your web presence.
Basic Strategy
Sign up for Facebook if you do not have an account yet. You can not make use of its marketing platform for your social media marketing campaign if are not one of its members. After signing up with your own name, also sign up for your company’s own account.
Be conscious, however, that if you preserve your company name for your individual account, you will not be capable of utilizing it for your Business Fan Page, so you may opt to make a Page prior to registering your company’s name. Remember that Fan Pages have special rules regarding usernames.
After setting up accounts and pages, the next thing to do is to check out your competition. Do a Facebook search of your competitors and make an evaluation of their presence. What types of Pages have they built? How many fans or “friends” do they have? Spend at least 15 minutes per competitor in looking at their posts, photos and/or videos to understand how they’re using Facebook. Examine the strengths and weaknesses of their social media marketing campaigns and try to synergize. Combine their strengths while eliminating as much of their weaknesses as possible.
Advanced Strategy
While having your own personal account on Facebook, you may also register a business account for a little more presence. Such account though, may not be able to provide significant benefits especially due to the fact that Facebook imposes many limitations on such Business Accounts. Having a Business Fan Page is far better than having a Business Account. A business fan page is a page where customers or fans of your business or product can register as a fan. Every fan increases your web presence because your updates will become visible on their page or wall. You may also desire to think about running hyper-local ads on Facebook.
Twitter
Twitter is recognized worldwide as the number one social bookmarking site. It has showcased epic growth over the past year alone. Just like Facebook, it can serve as an amazing social media marketing platform for small and startup businesses.
Basic Strategy
Get a Twitter account now if you do not have one yet, and also reserve an account under your business name. Although you can easily twit in your own name, but having the alternative to twit in your business name may come in handy. The more important part is, you will be able to prevent competitors from registering your business name. Take the time to read the simple guide Twitter developed to help users make the most of Twitter for their business.
The next step is to allocate a few minutes exploring the Twitter homepage, making searches to be able to obtain a grasp of the kind of content available on the service. Let’s say for example that you are the owner of a small souvenir giveaway business, conduct some searches for various terms, phrases and keywords like “souvenir giveaway,” “souvenirs,” “souvenir business,” “souvenir giveaway business,” etc. also search for the names of your competitors to determine if they are already on Twitter, and if they are, how they are making use of it. After that search for your small business name, who knows, there may be some who already converse about you. After you feel comfortable with the available content and the means of how your competitors use Twitter, you can start on your strategy on how to use Twitter to establish web presence for your business.
Advanced Strategy
To be able to make full use of Twitter you also need to be able to efficienly use the more advanced Twitter tools like desktop and mobile Twitter clients like TweetDeck (TweetDeck), Seesmic (Seesmic), and Tweetie (tweetie). Desktop clients provide more flexibility and desktop access than the Twitter website. You can also do all sorts of things on Twitter straight from your desktop. Among other things, you’ll be able to pre-define searches and group people you follow so that you can minimize the noise and focus on the real content. You might also consider using a web tool like Twitterfall, which will allow you to define and color-code various custom searches that you can review from time to time, and also to follow trending topics.
Friday, March 5, 2010
Social Media Marketing Spending Booms Up
Social media marketing has risen to become one of today’s most used marketing techniques. More and more people now acknowledge the potential of launching your own social media marketing campaign. More and more people now invest more and more on social media.
When social media marketing was first introduced only a few were interested as many doubted its potential benefits. Skeptics heavily flamed the concept, even more when the financial crisis engulfed the world. But social media has endured, and has grown into epic proportions. It has now even take up a significant portion of a business’ budget.
Social media marketing is even considered by many as the best option for underfunded companies or marketing campaigns. The economic meltdown forced people to resorting to cheaper methods, which made them come to using social networking, as it is one of the cheapest alternatives. And to their surprise, it worked wonders. And now that it is accepted by the general public, it is sure to grow even more.
When compared, the February 2010 budget spending on social media marketing is 60% higher that that of August 2009 (from 3.5% to 5.6%). Likewise, the planning for the subsequent one to five years shows a analogous altitude of thought as well: in August 2009, social media spending was thought to be 6.1% for the next year and 13.7% for the next five years; and now, it's more like 9.9% in the next year and 17.7% in the next five years.
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Top Five Social Media Marketing Resources
1. Webinars / Podcasts – webinars and podcasts are comsidered to be great resources for professional development, industry research and learning about potentially-relevant products and services, saving people the time and expense of attending in-person training.
2. Ratings & Reviews – provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service.
3. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S. adults, with 46% using sites such as Facebook and 25% participating weekly. Small business leaders are increasingly turning to these sites to find the latest information about important vendors, products and services.
4. Company Blogs – small business leaders praise company blogs – at least, those that are “well written, current and with good thought leadership articles” – as great sources of information about business-relevant products, services and the underlying character of a company.
5. Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Realizing this, over half of small business leaders using social media search for business-relevant information directly on sites such as Facebook, LinkedIn, Business.com Answers, SlideShare and many more.
Friday, February 26, 2010
Measuring Social Media Marketing
Social media marketing is considered by many as today's most effective internet marketing tool. And its potential just continues to grow. More and more start socializing in the World Wide Web to help their business grow. New techniques and methods are being discovered each day. With the so many means available it is oftentimes difficult to ascertain whether that one you are implementing is right for your business. Measuring social media marketing is the best way to test the performance of your social marketing campaign.
Measuring social media marketing success is not that plain simple. Understanding your goals is the first step in determining the effectiveness of your endeavors. After clearly defining what you want to achieve, you can now think of ways to measure your performance.
If you find yourself having a hard time defining your objectives, then there are 8 simple questions you may want to ask yourself.
1.How can I fill my sales funnel?
2.How can I improve customer engagement?
3.How can I improve exposure and coverage?
4.How am I empowering my community to interact?
5.How do I grow sales from my community?
6.How can I build a voice and a new stage for my ideas?
7.How do I bridge my offline experiences with my online presence?
8.How am I extending to the mobile environment?
These questions might not always help you get the answers you need to be able to specify your aims for your social media marketing campaign, but they are sure to help you. They will definitely guide you to some extent in specifying goals will get you going. If you've already found the answers you are seeking there is really no vital need to answer all of them. There are different goals that can be targeted. Some are rooted in PR-type practice. Others are more marketing-minded. Still others are sales-focused.
Measurements
Measuring figures with a dollar sign is probably the most common means of measuring business performance. But when it comes to social media marketing, there are several ways of measurement that may even display a better view of your campaigns effectiveness. Divide your marketing campaign into different projects. We can measure effectiveness as a whole but it is always better to measure the campaigns success by part. Using different means of measure for each part is applicable if such will arrive at clearer results. Some of the means of measuring social media marketing are as follows:
% of online conversation (versus competitor).
% of coverage improvement.
# of new subscribers/attendees/buyers via tracking links.
# of new threads, comments, conversations for engagements.
# of actions taken (for instance, on email newsletters).
increase in $ per visitor, monthly average.
# of leads
# of sales call conversions
unique visitors (all those basic web metrics)
Wednesday, February 24, 2010
Social Media Marketing
Social media marketing is defined as the conduct of marketing, sales, public relations and customer service through the use of one or a combination of social networks, online communities, blogs, wikis or any other online collaborative media. Some famous social media marketing tools are Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
Social media in an internet marketing sense pertains to a collective group of cyberspace or web properties whose content comes from publications or posts created by users, and not direct employees of the said property such as the vast majority of the videos on you tube and the bast majority of threads on forum sites as well as the most of the tweets on tweeter.
Three Major Elements of Social Media Marketing
1. The Buzz
Make posts to attract the attention of other members or users. Create a buzz or newsworthy events, videos, tweets, or blog entries. Make sure they are interesting and are likely to captivate people who stumble into them. Catchy posts are likely to spread over the network like a virus. Buzzing is the core of social media marketing. It differs from the traditional methods of commercials, print ads, and press releases in the sense that other users become the medium for your marketing campaign. Members tend to pass something of interest to other users.
2. Fan Pages
Create of facilitate means in which fans or patrons of your brand, your business or yourself can promote a message of their own on multiple online social media venues. Create fan pages where they can talk about whatever they are a fan of.
3. Be Active in Conversations
Conversations are the lifeblood of social media marketing. The marketing campaign is controlled not by the organization but by the consumers themselves. Consumers can start or participate in conversation about a brand they are interested in. Respect of all users as well as confidentiality of private information should always be maintained.
Social level marketing therefor is a method of advertising that utilizes mainly social network service to increase the web presence of its products, services or the business itself. Increasing web presence means increasing the number of internet users seeing your brand. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised. Most social sites nowadays allow the creation of profile pages. Make utmost use of them, make them content information about your product. Create a fan page for your company, or much better for each product line. Such will facilitate conversations, arousing talk about your company and what it has to offer.
Tuesday, February 23, 2010
Social Media Networking Top 10
Social media networking is the new fad in doing business online. It has revolutionized internet marketing and changed the way people socialize in the World Wide Web for towards the benefit of their business. Countless are joining social media networks but only a few really know how to completely exploit its full potential. Following are 10 tips that can help you grow your business and attain financial success with the use of SMN.
1. Pull, Do Not Push
Do not push your products or services to your contacts, instead, build a connection founded on trust. Allow them to have confidence in your business. Let them believe in the quality of what you offer. Set an image that every dollar they will spend on you will be worth it. This way you will be pulling their interest. You will no longer need to tell them to buy your products, they will voluntarily look for them.
2. Let the Social Media Network Know You Exist
Actively participate in conversations to get yourself acquainted with other users. Your participation will send the message that you like helping others.
3. Content is King, but Conversation is Queen
Content is king not only when it comes to search engine crawlers, but also to people. People, especially those in business like reading websites with sense. Make sure your content captivates their interest and gives an impression that you are knowledgeable and reliable. Participate in conversations and share what you know. Content and conversation when paired together will do wonders.
4. Maintain Authenticity and Transparency
Be real. Do not claim to know something you don't as such will just get you into trouble. Be open. Do no keep skeletons in the closet. Be honest. Admit mistakes and speak of ways you can make amends.
5. Do not Attempt to Participate in Each Social Network
It is impossible to participate in every social media network. Hundreds are out there and new ones keep on coming up. If you engage in too many social sites, it is certain that you will not be able to properly maintain all of them. You might even forget some of them. Properly maintaining a few social networks is better that poorly maintaining many of them.
6. Give and You Shall Receive
Help whenever there is a chance. This will help forge strong bonds between you and the other members as well as create a good image for you and the business you represent. Help people and they will surely help you back, maybe not now but in the near future. Earning the trust of people who know you care will be easier.
7. Follow the Rules of Real World Marketing
Social media is just another channel of marketing. Still adhere to the ethics and guidelines of marketing offline or in the real world. Implement your damage control measures both online and offline.
8. Prepare Your Mindset and not just Your Toolset
Your social media networking campaign is not just a tool but and entirely new approach on its own. Do not think of it as indispensable, as it can make or break your brand online.
9. Be Yourself
Be true to who you are and do not pretend to be somebody else. Do not become a poser. Post your own pictures, use you real basic information. Being true to yourself is the first step to gaining the trust of others. Lie and someone will catch you sooner or later.
10. Share Findings
Whenever you stumble upon something you think might help in social media networking, share it with others. Be open to discussions and debates.
Monday, February 22, 2010
Social Media Networking Guide
Social media networking is the act of utilizing social media to convey one's message to a wide network of people. In business, it is the unrelentingly growing means of how businesses market their products in a comprehensive yet cost effective way. With the seemingly boundless benefits offered by social media networking, countless people are being drawn into it. But majority of these people do now know how to exploit the maximum potentials of social media. This aims to be a simple guide to those who are fond of networking.
We’ve all heard the expression “It’s not what you know, it’s who you know.” This statement is usually viewed in a negative way, but in the world of social media networks, it is an absolute law. In social media, who you know – or who knows you - will make or break you. Your connections make the biggest difference so you must figure out early on the right people to connect with and then take the time to know them and let them know you. Build trust and relationships with the influencers to quickly leverage your socializing capabilities.
The influencers are who the members of the social media network trust and believe in the most. If you get them to believe in you, your business, or the products and services that you offer to the point that they mention your product in one of their, for example tweets, the effects could be staggering. Earn their trust and it will be like earning the trust of those who already trust them.
Monday, January 18, 2010
International Network Marketing
International network marketing also known as multi-level marketing, international direct selling or international referral marketing, is a term that means a unique marketing structure that is engineered to form a marketing and sales capability by providing compensation to promoters of company products and services. The most loved part is that promoters are given commissions not only for sales they helped generate but also for the sales made possible by promoters they have referred into the system thus creating a downline of promoters. The downline can be illustrated in pyramidal form to fully showcase the hierarchy of multiple compensation levels. Companies may use such technique as a mere part of their general marketing strategy or as the core of their overall marketing campaign.
Setup
An international network marketing company is represented by independent and unsalaried salespeople commonly known as distributors but are also sometimes referred to as associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, etc. they are not employed by the company the produces or provides the products or services they sell and therefore do not receive any time-based salary. The distributors only receive according to the quantity of products or services they sold by their own means and of course, the sales of their downline network.
International network marketing distributors grow their organization through the establishment of their own loyal and active customer base which is composed of consumers who buy straight from the company. Another way to expand is to recruit an efficient downline of able distributors who are also likely to build their very own customer base. There are also those distributors who buy products from the company at discounted or wholesale price and then they sell them at regular prices. This way, they get to earn commissions while at the same time earning the discount as extra profit.
Compensation Plans
International network marketing distributors receive compensation based on the company’s compensation plan.
1. Unilevel Plan
The unilevel plan is the most basic international network marketing compensation plan. Here a marketer is permitted to sponsor only one line of distributors which is called his frontline. The number of distributors one can include in his frontline is unlimited as to encourage people to recruit as many frontline distributors as they are capable of. The unlimited frontline is because the compensations are usually paid out on a limited depth only. A sponsor can normally receive compensation on sales five to seven levels deep.
2. Stairstep Breakaway Plan
The Stairstep breakaway plan’s distinguishing factor is the fact that t has representatives who are accountable both for personal sales and for group sales volume. Distributor recruitment and product retail is what makes up volume. A group leader will be selected depending on the sales performance with any representative with one or more downline recruits qualified. The group leader is entitled to different discounts and rebated depending on how well he performed. Once predefined personal or group target volume sales are realized a representative will move up to a higher commission level, such activity goes on until the representative’s sales finally reach the top or final commission level and eventually breaks away from his upline. He is then treated as no longer connected to the upline and his compensation end unless he agrees to start all over again. The uiplining continues until all international network marketing members have broken through.
3. Matrix Plan
The matrix plan is similar to the unilevel plan besides the fact that it only allows a limited number of distributors in the first level. Recruits after the limit are automatically places on lower level positions in the downline. Maximum width and depth is common in matrix plans. A new matrix is initiated whenever the current matrix reaches its maximum width and depth. International network marketing matrix representatives earn unlimited commissions on limited volume levels with very minimal sales quotas.
4. Binary Plan
An international network marketing binary plan permits representatives to have two frontline distributors only. Every time a distributor sponsors more that two distributors, the excess are placed below that distributor’s frontline. The primary limitation is that distributors must "balance" their two downline legs to receive commissions. Balancing legs typically requires that the number of sales from one downline leg constitute no more than a specified percentage of the distributor's total sales.
5. Hybrid Plan
Hybrid compensation plans are engineered having elements of two or more kinds of compensation plans.
Tuesday, January 12, 2010
Internet Marketing Specialist Search Engine Marketing
The world is currently submerged under a grave financial crisis and global economies are at the brink of meltdown. Maintaining one’s lifestyle has never been harder. And to cope with the harsh times more and more people are betting it all on putting up their own home based business that they think will succeed. But most of these new businesses drown in the competition and devoured by the bigger companies. One great idea to avoid getting washed away by the turbulence is engaging in internet marketing. Professional marketing plans engineered by certified expert internet marketing specialists are the best tools a startup business can use for survival. Search engine optimization assistance is one field where specialists can be of great help.
Search Engine Optimization
The primary strength of the internet is that it allows the publisher to conduct global distribution of information at generally nil marginal cost. This has made online opportunities limitless and more and more companies are now exploiting these potentials to help make their businesses grow. And search engine optimization which aims to have a website or webpage rank high in the result pages of major search engines, is the undoubtedly the best way to make your business known in the virtual universe. And the best way to learn SEO is with the help of an internet marketing specialist.
There are over a billion websites listed with search engines and more and more new websites are getting listed each day making the competition very tight and overwhelming. With so many competitors going after the same customer, most businesses, especially startups, find difficulty in getting good positions in the major search engines. Learning SEO and applying its techniques on your own can be advised, but such task can be very grueling and time consuming and you are very prone to making mistakes. Getting the aid of an internet marketing specialist specializing in the field of search engine optimization is still the best option.
Certified internet marketing specialists more specifically referred to as search engine optimization experts are adept at strategically improving your search engine ranking. These experts are masters of the tried and tested effective and ethical SEO techniques that can formulate a fool-proof search engine marketing plan that can result in your website pr webpages gaining more top SURP placements than any other plan you could have possibly formulated using other means.
Latest research proves that almost 70% of website traffic is derived from search engines thus making the search engines the best place to start your internet marketing campaign. The major problem however, is that most people only view up to the first three search engine results pages thus making those ranked in the 4th to the latter pages get almost no traffic from the search engines. These is the problem because the less the traffic, the less earnings for the business while the more the traffic, the higher the returns. SEO internet marketing specialists will definitely help you utilize search engines to gain new customers and keep the old ones hooked.
You better be careful in searching for the right internet marketing specialists to partner with because many claim to be experts but only a few know what they are actually doing. The most common mode of operations of such fraudulent claim-to-be-specialists is offering to rewrite the client websites meta-tags and then manually resubmitting it to over thousands of directories and search engines. They claim that this process that they are making available for you at only $35.95 or o will ensure a Top Ten ranking in Google or other major search engines.
The truth is meta-tags have already become a thing of the past. In fact, Google gives almost no attention to them anymore, and so will the other search engines in the very near future. Google is the current king of kings of all search engines and the other search engines are sure to follow Google’s footsteps. The greatest threat of tying up with a fake internet marketing specialist is that they can bring your site down instead of improving its performance. Google ban’s websites listed on farm-link exchange sites. These free-for-all link exchange sites are where fraudulent specialists will submit your site. They may even be using banned-by-Google auto-submitter tools. Google does these to urge people to refrain from using keyword stuffed meta tags and focus on the real element that drives search engine positioning, the content.
Content is king. No website element is more important than content. A real internet marketing specialist will undoubtedly offer rewriting of your content or writing of new content for your website. He will make your content appealing and useful for internet users while at the same time being attractive to search engine spiders.
