Friday, March 12, 2010

Importance of Social Media Marketing

Social media marketing is the latest craze in online marketing. It involves the promotion of your site or business through social media channels. It is a very cost effective yet very powerful strategy what can get you links, attention and enormous amounts of traffic.

No other promotional method can compare to the cost-benefit ration of social media marketing. With almost no cost you can easily obtain large number of visitors, with high probability that a significant portion of them will visit the website again. As a matter of fact, social media marketing is a very universal approach; it can make any website, not just business websites, profitable over time.

Indeed, the potential benefits of social media marketing are epic, and will be great waste if not exploited. In spite of these, there are still those who are unable to benefit from these massive potentials. Such people can be categorized into three classes; the ones who know little or do not know anything about social media, the ones who are interested but don’t know how to utilize it and those who don’t believe in the worth that a social media strategy can convey to a site or business.

The Value of Marketing through Social Media Websites
Creating link baits at popular social networking and social bookmarking sites and being able to bring such baits to popularity can get you two big benefits: primary and secondary traffic and high quality links.

Primary and Secondary Traffic
Primary traffic is the huge amount of visitors that come to your website directly from the social media websites by clicking a link you or another user of that social site posted. Secondary traffic is referral from websites which found your site, page or content interesting and placed a link to your site in their site. Such link is considered an inbound link of you site and it will serve as a channel that will send visitors to your site.

Primary + Secondary Traffic = Community/Supporters
Skeptics cite poor bounce rate as the main argument in using social bookmarking or social news sites. Hence, they claim that such sites will only provide your site with nothing but useless traffic as most of the time visitors will only click a specific webpage and then click away. Well, such claim is usually true.

Saying all traffic from social sites is worthless is exaggeration. If your site has good content that appeals to the interest of the general public your presence in social sites is likely to become stable. And after stability is reached, there will surely be a handful of users that will begin to follow your site for updates. Detractors also pay no attention to the power of much targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s well-liked on social sites, because it adds value for their readers or users. This is done normally on a daily basis for most.

Primary traffic does come in very much larger volume than secondary traffic. Secondary traffic can be considered more valuable if you prefer quality over quantity. Yes, secondary traffic is of far superior quality than primary traffic because visitors coming from links on other websites bring people who are likely to be interested in your content. Such links prove that others acknowledge the worth of your site which also at the same time builds your brand thus leveraging your product, people who get to read your content and end up liking it will likely recommend it to others.

High Quality Links
Being popular in popular social sites will grant you a huge number of links. Some of these links may even help you with your search engine optimization if such links are relevant to your site topics. If not, they will still be beneficial in sending you visitors. A high-quality story can realistically gain a hefty number of high quality editorial links, most of which cannot be easily bought.

Links = Better Search Engine Rankings
Your social media marketing campaign will aid greatly in your link building and thus will help improve your search engine positioning. When a website receives a huge number of natural, permanent links from trusted domains, it builds authority. Search engines then trust it and give its pages crawling priority. If you optimize your linkbait and website structure appropriately, you can effortlessly start ranking for competitive keywords, which will in turn fetch in search engine visitors.

Doing enough social media marketing therefore will definitely increase your search engine traffic. It can also be said that these links that generate secondary traffic for you are built on borrowed trust. Many people still think that sites or pages posted in social news and bookmarking sites are just going to be a waste of time.

A new website will usually find difficulty in getting links from sites that are not familiar with it. But announcing your site in trusted news or content resource sites makes getting links a whole lot easier. Always remember however that content is still undoubtedly the king. Make sure your content is informative and interesting as well as fresh and unique.


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