Wednesday, February 24, 2010

Social Media Marketing

Social media marketing is defined as the conduct of marketing, sales, public relations and customer service through the use of one or a combination of social networks, online communities, blogs, wikis or any other online collaborative media. Some famous social media marketing tools are Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.

Social media in an internet marketing sense pertains to a collective group of cyberspace or web properties whose content comes from publications or posts created by users, and not direct employees of the said property such as the vast majority of the videos on you tube and the bast majority of threads on forum sites as well as the most of the tweets on tweeter.

Three Major Elements of Social Media Marketing
1. The Buzz
Make posts to attract the attention of other members or users. Create a buzz or newsworthy events, videos, tweets, or blog entries. Make sure they are interesting and are likely to captivate people who stumble into them. Catchy posts are likely to spread over the network like a virus. Buzzing is the core of social media marketing. It differs from the traditional methods of commercials, print ads, and press releases in the sense that other users become the medium for your marketing campaign. Members tend to pass something of interest to other users.

2. Fan Pages
Create of facilitate means in which fans or patrons of your brand, your business or yourself can promote a message of their own on multiple online social media venues. Create fan pages where they can talk about whatever they are a fan of.

3. Be Active in Conversations

Conversations are the lifeblood of social media marketing. The marketing campaign is controlled not by the organization but by the consumers themselves. Consumers can start or participate in conversation about a brand they are interested in. Respect of all users as well as confidentiality of private information should always be maintained.

Social level marketing therefor is a method of advertising that utilizes mainly social network service to increase the web presence of its products, services or the business itself. Increasing web presence means increasing the number of internet users seeing your brand. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised. Most social sites nowadays allow the creation of profile pages. Make utmost use of them, make them content information about your product. Create a fan page for your company, or much better for each product line. Such will facilitate conversations, arousing talk about your company and what it has to offer.


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