Monday, February 22, 2010

Social Media Networking Guide

Social media networking is the act of utilizing social media to convey one's message to a wide network of people. In business, it is the unrelentingly growing means of how businesses market their products in a comprehensive yet cost effective way. With the seemingly boundless benefits offered by social media networking, countless people are being drawn into it. But majority of these people do now know how to exploit the maximum potentials of social media. This aims to be a simple guide to those who are fond of networking.

We’ve all heard the expression “It’s not what you know, it’s who you know.” This statement is usually viewed in a negative way, but in the world of social media networks, it is an absolute law. In social media, who you know – or who knows you - will make or break you. Your connections make the biggest difference so you must figure out early on the right people to connect with and then take the time to know them and let them know you. Build trust and relationships with the influencers to quickly leverage your socializing capabilities.

The influencers are who the members of the social media network trust and believe in the most. If you get them to believe in you, your business, or the products and services that you offer to the point that they mention your product in one of their, for example tweets, the effects could be staggering. Earn their trust and it will be like earning the trust of those who already trust them.


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